Join the




Are you ready to join the Plant Protein Challenge? We've got you covered with all the support you'll

need throughout the challenge with:

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You can commit to swapping meat for plant-based protein for just three days a week over 10 weeks.

And we’ll be supporting you every step of the way with quick, tasty, and nutritious recipes, advice

from a nutritionist, a plant protein challenge starter pack and more!

Make a fresh change today

You don’t need to take an all or nothing approach. By making even small changes to

yours and your family’s diets, you can help make a big difference for your health, the

health of our planet, and the wellbeing of animals. 

If you're already eating plant-based, that’s fantastic! There are still plenty of ways to get involved like asking friends and family to join the challenge or sharing your favourite recipes using the #PlantProteinChallenge hashtag. 
Everyone’s journey is different and every small change for the better is better than no change at all. 

Sign up to going plant-based for three days a week over the course of 10 weeks.

You'll get access to an easy-to-use online calculator at the beginning and end of the challenge to track your progress and see the positive impact your plant protein journey has had on the environment, and for animals. It will be clear that even a small change in personal behaviour can help to make a real difference


Protein is important for the health of our bodies. However, many Australians are eating more than double the amount of red meat recommended in the Australian dietary guidelines. Eating more plant-based meals in your diet will still deliver your protein needs and can help reduce your risk of heart disease, the leading cause of death in Australia, as well as lowering your chances of developing other diseases like Type-2 diabetes.     


Climate change is one of the biggest threats to the planet we call home and animal farming is one of the largest sources of greenhouse gas emissions in the world. Farming animals is also incredibly water intensive – resulting in large volumes of water being used every day. In a drought-prone country like Australia, this is unsustainable. Eating more plant-based foods has been shown to result in a reduced environmental impact, including lower greenhouse gas emissions and reduced water usage. 


Around the world, 50 billion animals are forced to live and suffer in factory farms every year. ​They’re treated like cogs in a machine and endure short, miserable lives in small cages, crates or pens where they can’t behave naturally. Animals are sentient beings who feel pain and emotions like joy, or fear. Choosing to eat more plant-based meals will help reduce the demand that fuels this cruel system.  

Check out delicious plant-protein rich meals and get inspired to

share some of your own meals!


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